Carma Laboratories, Inc., the manufacturer of Carmex lip balm products, has announced that the new Carmex Comfort Care Lip Balm has been named the 2017 “Product of the Year” winner in the Lip Care category, in the Product of the Year USA Awards.

The brand accepted the award yesterday during a ceremony in New York City.

The Product of the Year Awards are the nation’s largest awards program that consumers participate in by casting ballots, through an online study conducted by consumer research firm TNS. More than 40,000 consumers voted in 38 countries.

Carmex Comfort Care Lip Balm is a natural, non-medicated lip balm line formulated with Colloidal Oatmeal and cold pressed fruit seed oil. It is available in the flavors Mixed Berry, Sugar Plum and Watermelon Blast.

Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc. comments, “We are honored that Carmex Comfort Care has been named the ‘Product of the Year’ winner in the Lip Care category this year. It’s rewarding to see positive consumer response to the new item, and that they have embraced the first natural lip care line from the Carmex brand. The recognition within such a competitive category certainly makes all of those who worked to bring this product to market very pleased.”

Winning products have the opportunity to display the red “Voted Product of the Year” logo on packaging. Carmex Comfort Care plans to use the logo on its product packaging, advertising, promotions, social media accounts, and brand website.